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Masi is a leader in the production of Amarone and has always been a passionate advocate of the values of the Venetian regions. The story begins at the end of the 18th century when the Boscaini family acquired premium vineyard sites in the small valley called “Vaio dei Masi”, in the heart of the Valpolicella Classica region. Its President, Sandro Boscaini, is the sixth generation of the family that has made Amarone one of the prestige names of Italy. His love for the Veneto’s king of wines has earned him the nickname “Mister Amarone”, a term first coined in a book dedicated to his career.
Sandro Boscaini examining grapes during the 'appassimento' process
Masi has a recognised expertise in the Appassimento technique, a process dating back to the Ancient Romans and used to concentrate colour, sugars, aromas and tannins in wine. The company is one of Amarone’s most historic producers, having been the owner of prestigious vineyard and drying loft sites since 1772. Today, Masi produces five different Amarones, the widest and most expertly made selection of such wines to be available on the international market.
As an ambassador of Venetian Values and the culture of the Venetian regions internationally, its wines can be found in almost 100 countries in the world.
With the Masi Wine Experience, the historic company has opened the doors of its premises to the consumer.
In Valpolicella, with the possibility of visiting the Masi wineries, one of the largest in Italy, and the noble Possessioni Serego Alighieri belonging to direct descendants of Dante the Poet, who have lived in Valpolicella since 1353. The tour offers a dip into the history of the noble family of the Counts Serego Alighieri including a walk through the gardens and vines of the estate and a stop at the small cellars which perfumed with the smell of cherry wood barrels, used according to family tradition, and afterwards, to the drying loft to see the ‘appassimento’ of the grapes.
Just outside Lazise on Lake Garda, Masi Tenuta Canova gives a warm welcome to foodies and winelovers alike. The view from the belvedere stretches from the vineyards to the soft hills of Valpolicella, and on to the mountains. The visit is accompanied by discovery of the local cuisine paired correctly with the wine and the new Wine Discovery Museum completes the programme with a multi-media journey through viticulture and winemaking practices.
In the heart of Zurich two steps from the Opera, is the Masi Wine Bar and Restaurant, “a modern place with a traditional heart”, where amidst art pieces and Venetian quotations, awaits a unique and timeless experience.
At Masi Tupungato in Argentina where you are welcomed to a totally eco-sustainable company, a genuine oasis of biodiversity.
Masi recently won the Best of Wine Tourism 2017 award for accommodation, becoming part of the Great Wine Capitals Global Network, “for creating a journey linked to experiencing wine that highlights every facet of it and aims to satisfy the curiosity of the most demanding wine tourist… With the Masi Wine Experience, a journey through the various elements of wine tourism becomes an opportunity for knowledge, in-depth exploration and relaxation.” This is joined by the prestigious title of Winery of the Year 2018 from the Gambero Rosso guide.