Wine tourism has seen significant growth over the past decade, emerging as a profitable and dynamic branch of the global wine industry. As a driver of sustainable development, it also plays a key role in diversifying rural economies, creating jobs, and bringing tangible benefits to local communities. It fosters the preservation of cultural and natural heritage, while promoting more responsible and inclusive tourism models.
Great Wine Capitals Launches New E-Book Showcasing Global Excellence in Wine Tourism
The Great Wine Capitals Global Network is proud to announce the launch of GWC e-book, a digital publication that brings together stories of innovation, sustainability, and excellence in wine tourism from across its member cities.
Introducing a New Voice in Fine Wine, Luxury & Global Terroir
Great Wine Capitals is delighted to welcome María Laura Ortiz Chiavetta as a new content contributor to the Network.
Great Wine Capitals Opens Applications for 2025/2026 International Research Grant
The Great Wine Capitals Global Network (GWC) is pleased to announce the opening of applications for the 2025/2026 International Research Grant. Now in its third year, this initiative supports cutting-edge research that drives innovation, sustainability, and competitiveness in wine tourism.
Webinar: Is Wine Tourism Creating Value for Wineries?
The Great Wine Capitals Global Network hosts quarterly webinars exploring key trends and challenges in wine tourism. The last webinar took place on March 25 and examined how wine tourism influences the management of independent wineries, featuring insights from Claire Lamoureux, a GWC research grant recipient, and real-world perspectives from wineries in Bordeaux and Mainz.
Porto Wine & Travel Week 2025 Strengthens Global Wine Tourism Connections
Porto, Portugal – 19 February 2025 – The 2025 edition of Porto Wine & Travel Week concluded with resounding success, bringing together more than 200 industry leaders from across the globe who conduct business in the wine tourism sector. Over the course of the week, Porto hosted a dynamic program of B2B meetings, expert-led discussions, and immersive experiences, reinforcing its position as a leading international hub for wine and travel professionals.
New capacity building program
‘The Art and Science of Sustainable Wine Business and Tourism’ is brought to you by Great Wine Capitals Adelaide, South Australia and delivered by the University of Adelaide.
From Adelaide to Verona
A wine media cadet’s journey from Adelaide, South Australia to the 2024 Great Wine Capitals Conference in Verona, Italy.
Porto Wine & Travel Week Celebrates the Third Edition
Wine tourism professionals from across the globe will gather in Portugal from February 16 — 21, 2025, for an immersive week dedicated to business, networking, and innovation in wine tourism. Supported by the Great Wine Capitals Global Network. Porto Wine & Travel Week 2025 is set to attract key figures from the wine tourism sector across the globe to Porto, united by their aspirations to advancing initiatives that blend wine, travel, and regional culture.
Inclusive Wine Tourism: GWC Webinar took place in December
The Great Wine Capitals Global Network is pleased to announce its upcoming webinar on December 10th; 2024, focusing on inclusivity in wine tourism—a key topic shaping the future of the industry.
Find Us in The Vines: An Ethnographic Account of the Role of BIPOC/Diasporas in the Okanagan, Napa, and Sonoma Wine Tourism Industries
This report presented during the GWC International Conference by Palbi Sharma Bhargava, Great Wine Capitals International Research Grant Winner 2023, delves into the influence and experiences of Black, Indigenous, and People of Color (BIPOC) communities in wine tourism. Focusing on Canada’s Okanagan Valley and Napa Valley and Sonoma regions in California, the report examines how these diverse groups shape and are shaped by the wine industry in North America.
Servitization of wine production: is wine tourism creating value for independent wineries?
A new research report by Claire Lamoureux, Great Wine Capitals International Research Grant Winner 2023, sheds light on how wine tourism is transforming independent wineries, offering them both financial and non-financial benefits. The results of her research report will be presented during the Great Wine Capitals Annual Conference in Verona on October 24, 2024.