The newly published Global Wine Tourism Report 2025 represents a milestone for the global wine and tourism industries. With contributions from wineries in 47 countries, this unique study is the most comprehensive international analysis of wine tourism to date. It provides a clear reflection of the sector’s present realities and future directions. “With more than 1,300 wineries from every continent represented, the report offers a unique global voice for the wine sector. It sets the stage for a better understanding of consumer expectations and for designing innovative strategies,” said Professor Gergely Szolnoki of Hochschule Geisenheim University, who led the research team.
Bordeaux to Host 25th Great Wine Capitals Annual Conference, Honouring the Network’s Origins
The Great Wine Capitals Global Network will hold its 25th Annual General Conference in Bordeaux, France, from November 2 to 6, 2025. As the founding city of the Network, Bordeaux plays host in this milestone year under the guiding theme “Genesis.”
Great Wine Capitals Announces 2025–2026 International Research Grant Recipients
The Great Wine Capitals Global Network (GWC) is pleased to announce the recipients of the 2025/2026 International Research Grant, awarded to two outstanding projects that will bring new perspectives to wine tourism strategy, consumer engagement, and destination development. The grants were awarded through a competitive international selection process, recognising academic excellence and practical relevance.
Wine industry bursary winners share insights
About 50 representatives from the South Australian wine industry got together to listen to ideas gathered from around the world for growth and innovation in South Australian wine research, viticulture, wine production and wine tourism.
GWC Webinar: Entertainment-Driven Wine Tourism in the New World: Award-Winning Experiences from Australia and New Zealand
New GWC’s webinar explored how wine tourism in New World regions is being transformed through dynamic, entertainment-driven experiences. The session highlighted how top destinations in Australia and New Zealand are redefining the traditional cellar door by blending wine with culture, cuisine, and creativity.
GWC Partners with FINE #WineTourism Marketplace for Its First Italian Edition
Great Wine Capitals is proud to be an official partner of the first-ever FINE #WineTourism Marketplace Italy, an international B2B event exclusively focused on wine tourism. Following its success in Spain, the event is now making its debut in Italy, in the stunning setting of Riva del Garda (Trentino) on October 28–29, 2025.
Global Wine Tourism Report: International Research Collaboration to Deliver Key Insights to the Sector
Wine tourism has seen significant growth over the past decade, emerging as a profitable and dynamic branch of the global wine industry. As a driver of sustainable development, it also plays a key role in diversifying rural economies, creating jobs, and bringing tangible benefits to local communities. It fosters the preservation of cultural and natural heritage, while promoting more responsible and inclusive tourism models.
Great Wine Capitals Launches New E-Book Showcasing Global Excellence in Wine Tourism
The Great Wine Capitals Global Network is proud to announce the launch of GWC e-book, a digital publication that brings together stories of innovation, sustainability, and excellence in wine tourism from across its member cities.
Introducing a New Voice in Fine Wine, Luxury & Global Terroir
Great Wine Capitals is delighted to welcome María Laura Ortiz Chiavetta as a new content contributor to the Network.
Great Wine Capitals Opens Applications for 2025/2026 International Research Grant
The Great Wine Capitals Global Network (GWC) is pleased to announce the opening of applications for the 2025/2026 International Research Grant. Now in its third year, this initiative supports cutting-edge research that drives innovation, sustainability, and competitiveness in wine tourism.
Webinar: Is Wine Tourism Creating Value for Wineries?
The Great Wine Capitals Global Network hosts quarterly webinars exploring key trends and challenges in wine tourism. The last webinar took place on March 25 and examined how wine tourism influences the management of independent wineries, featuring insights from Claire Lamoureux, a GWC research grant recipient, and real-world perspectives from wineries in Bordeaux and Mainz.
Porto Wine & Travel Week 2025 Strengthens Global Wine Tourism Connections
Porto, Portugal – 19 February 2025 – The 2025 edition of Porto Wine & Travel Week concluded with resounding success, bringing together more than 200 industry leaders from across the globe who conduct business in the wine tourism sector. Over the course of the week, Porto hosted a dynamic program of B2B meetings, expert-led discussions, and immersive experiences, reinforcing its position as a leading international hub for wine and travel professionals.