Bordeaux has history when it comes to designing spaces to share its wines, especially in the Médoc where many of the Chateaux along ‘La Route des Châteaux’ were built to show passers-by their prestige.
How Bordeaux Connects City Life and Wine Country
As La Cité du Vin celebrates its 10th anniversary, Bordeaux’s transformation into a world-class wine tourism destination is more visible than ever. From immersive wine experiences in the city centre to easy access to renowned vineyards by tram and train, discover how Bordeaux is bringing the vineyard and the city closer together than ever before.
Martell – Contemporary, Culinary Cognac
Martell celebrates the French art de vivre through award-winning Cognac and culinary experiences, from innovative pairings to the exclusive Signature Experience by Chef Alexandre Mazzia.
The Culinary art of Château de Ferrand
Château de Ferrand is no stranger to the Great Wine Capitals Best Of Wine Tourism Awards as they won their third recognition in 2026.
Changing the face of Bordeaux Wine Tourism through collaboration
The Great Wine Capitals show how institutions and private enterprise can work together to raise the bar of both quality and recognition in wine tourism across an entire region. Other initiatives, from vines to city, are also using collaboration between institutions and private companies to bring change to wine and wine tourism.
The Bordeaux blend of training is developing future wine tourism talent
Bordeaux is positioning itself at the forefront of wine tourism education, recognising that professional training is key to elevating both visitor experience and the industry’s long-term sustainability. By combining technical wine knowledge with hospitality, storytelling and digital skills, a new generation of talent is emerging—one capable of enhancing the image, appeal and economic impact of wine tourism across the region and beyond.
Bordeaux Wine Tourism: The rise of winery wine clubs and direct sales
The traditional route to market for over 70% of Bordeaux wine is via ‘La Place de Bordeaux’ an historic but still efficient, system that sends Bordeaux wines from 5000 properties to over 170 countries through a network of 90 courtiers (brokers) and 300 negociants (merchants). That’s over 300 million bottles, for a value of almost 3 billion euros. It’s a huge and efficient machine.
The People Behind Bordeaux Great Wine Capitals
The Great Wine Capitals initiative began in Bordeaux at the Chamber of Commerce and Industry in 1999. Twenty-five years later, meet the Bordeaux team who ensure this initiative remains as dynamic as ever, driving collaboration, innovation and research in the world of wine tourism.
Urban Renaissance at Château Grand Puy Ducasse
In the heart of Pauillac, Château Grand-Puy Ducasse showcases a remarkable urban renaissance. Winner of the Best Of Wine Tourism 2026 award for Architecture & Landscapes, this Grand Cru Classé blends centuries of history with bold contemporary design, uniting Pauillac’s diverse terroirs in a reinvented waterfront landmark open to visitors.
Bordeaux – When the kids lead the way to the winery
Families are very welcome in the vineyards in and around Bordeaux. It’s no longer about keeping the kids busy while Mum and Dad taste; new children-centric experiences mean the kids are dragging their parents along!
An inclusive welcome across Bordeaux
With wine tourism booming in Bordeaux, wineries are creating spaces to welcome all visitors, allowing everyone to enjoy a full winery experience.
Maison Rémy Martin: Where Heritage Meets Innovation in the Heart of Cognac
In the rolling vineyards of southwestern France lies Maison Rémy Martin, one of the most celebrated producers of Fine Champagne Cognac. With roots reaching back to 1724, the House has become a symbol of exceptional craftsmanship and dedication to terroir. Over the centuries, it has elevated the art of blending eaux-de-vie into an enduring legacy that speaks to both tradition and refinement. Today, it continues to shape the future of spirits through immersive tourism, environmental stewardship, and a commitment to excellence that extends far beyond the cellar.