Collective and innovative sustainable strategies are making a real impact in Bordeaux
Innovation and sustainability are working hand in hand across the vineyards of Bordeaux, with research institutions supporting the region as it rises to the challenges of climate, market and societal change.
Rustic Vines: A New Way to Discover Bordeaux
What started with a borrowed car and a few Kiwi friends has grown into a fresh, sustainable way to discover Bordeaux wine country.
Parties and people, the Bordeaux Harvest Experience
Bordeaux châteaux remain open for business during busy harvest time, some properties positively encourage visitors to come and participate in the creation and the celebration of a new vintage.
Les Vignobles de Larose; Big and Beautiful
Five years and 25 million € of investment have transformed Les Vignobles de Larose. This huge property covers four chateaux, three production sites and 255 ha of vines across the Haut Médoc and Saint Estèphe totaling an average production of 1.2 Million bottles a year.
A history of wine and design in Bordeaux
Bordeaux has history when it comes to designing spaces to share its wines, especially in the Médoc where many of the Chateaux along ‘La Route des Châteaux’ were built to show passers-by their prestige.
How Bordeaux Connects City Life and Wine Country
As La Cité du Vin celebrates its 10th anniversary, Bordeaux’s transformation into a world-class wine tourism destination is more visible than ever. From immersive wine experiences in the city centre to easy access to renowned vineyards by tram and train, discover how Bordeaux is bringing the vineyard and the city closer together than ever before.
Martell – Contemporary, Culinary Cognac
Martell celebrates the French art de vivre through award-winning Cognac and culinary experiences, from innovative pairings to the exclusive Signature Experience by Chef Alexandre Mazzia.
The Culinary art of Château de Ferrand
Château de Ferrand is no stranger to the Great Wine Capitals Best Of Wine Tourism Awards as they won their third recognition in 2026.
Changing the face of Bordeaux Wine Tourism through collaboration
The Great Wine Capitals show how institutions and private enterprise can work together to raise the bar of both quality and recognition in wine tourism across an entire region. Other initiatives, from vines to city, are also using collaboration between institutions and private companies to bring change to wine and wine tourism.
The Bordeaux blend of training is developing future wine tourism talent
Bordeaux is positioning itself at the forefront of wine tourism education, recognising that professional training is key to elevating both visitor experience and the industry’s long-term sustainability. By combining technical wine knowledge with hospitality, storytelling and digital skills, a new generation of talent is emerging—one capable of enhancing the image, appeal and economic impact of wine tourism across the region and beyond.
Bordeaux Wine Tourism: The rise of winery wine clubs and direct sales
The traditional route to market for over 70% of Bordeaux wine is via ‘La Place de Bordeaux’ an historic but still efficient, system that sends Bordeaux wines from 5000 properties to over 170 countries through a network of 90 courtiers (brokers) and 300 negociants (merchants). That’s over 300 million bottles, for a value of almost 3 billion euros. It’s a huge and efficient machine.
The People Behind Bordeaux Great Wine Capitals
The Great Wine Capitals initiative began in Bordeaux at the Chamber of Commerce and Industry in 1999. Twenty-five years later, meet the Bordeaux team who ensure this initiative remains as dynamic as ever, driving collaboration, innovation and research in the world of wine tourism.