Bordeaux is positioning itself at the forefront of wine tourism education, recognising that professional training is key to elevating both visitor experience and the industry’s long-term sustainability. By combining technical wine knowledge with hospitality, storytelling and digital skills, a new generation of talent is emerging—one capable of enhancing the image, appeal and economic impact of wine tourism across the region and beyond.
Bordeaux Wine Tourism: The rise of winery wine clubs and direct sales
The traditional route to market for over 70% of Bordeaux wine is via ‘La Place de Bordeaux’ an historic but still efficient, system that sends Bordeaux wines from 5000 properties to over 170 countries through a network of 90 courtiers (brokers) and 300 negociants (merchants). That’s over 300 million bottles, for a value of almost 3 billion euros. It’s a huge and efficient machine.
The People Behind Bordeaux Great Wine Capitals
The Great Wine Capitals initiative began in Bordeaux at the Chamber of Commerce and Industry in 1999. Twenty-five years later, meet the Bordeaux team who ensure this initiative remains as dynamic as ever, driving collaboration, innovation and research in the world of wine tourism.
Urban Renaissance at Château Grand Puy Ducasse
In the heart of Pauillac, Château Grand-Puy Ducasse showcases a remarkable urban renaissance. Winner of the Best Of Wine Tourism 2026 award for Architecture & Landscapes, this Grand Cru Classé blends centuries of history with bold contemporary design, uniting Pauillac’s diverse terroirs in a reinvented waterfront landmark open to visitors.
Bordeaux – When the kids lead the way to the winery
Families are very welcome in the vineyards in and around Bordeaux. It’s no longer about keeping the kids busy while Mum and Dad taste; new children-centric experiences mean the kids are dragging their parents along!
An inclusive welcome across Bordeaux
With wine tourism booming in Bordeaux, wineries are creating spaces to welcome all visitors, allowing everyone to enjoy a full winery experience.
Maison Rémy Martin: Where Heritage Meets Innovation in the Heart of Cognac
In the rolling vineyards of southwestern France lies Maison Rémy Martin, one of the most celebrated producers of Fine Champagne Cognac. With roots reaching back to 1724, the House has become a symbol of exceptional craftsmanship and dedication to terroir. Over the centuries, it has elevated the art of blending eaux-de-vie into an enduring legacy that speaks to both tradition and refinement. Today, it continues to shape the future of spirits through immersive tourism, environmental stewardship, and a commitment to excellence that extends far beyond the cellar.
Porto and Bordeaux unite through Art, Wine, and shared Heritage, now with a new mural!
The historic bond between Porto and Bordeaux has now a new expression on the walls of a Bordeaux port warehouse through a striking mural by renowned Portuguese urban artist Godmess, celebrating trade and viticulture.
Wine in Nature – Discovering Bordeaux great outdoors through a glass of wine
Picnics, horseback tours, hiking or biking are great ways to explore the great outdoors and understand its influence on wine quality. It’s also a perfect opportunity for wine makers to share the care growers invest in their environment.
Bordeaux Vines with A View
In the Maritime climate of Bordeaux, well drained slopes and elevation are at a premium, even in the vertically challenged Médoc! The vines aren’t the only ones that enjoy a slope, visitors love the views they offer across the vines.
Bordeaux: Where Wine, Heritage and Luxury Converge
Located in the southwest of France, Bordeaux represents the perfect blend of viticultural heritage, architectural refinement, and wine tourism innovation. A UNESCO World Heritage Site and globally renowned for its Grands Crus Classés, the region invites travellers to discover a world where every glass expresses legacy and each château stands as a living work of art.
This article is a contribution from Winelux Business Insider.
Community and conservation – Bordeaux
The Best Of Wine Tourism awards are pioneers of sustainable wine tourism, from the start, shining a light on producers who not only undertake sustainable initiatives but also share them with visitors, the local community and other producers.