Château de Ferrand is no stranger to the Great Wine Capitals Best Of Wine Tourism Awards as they won their third recognition in 2026.
Smart Wine Tourism in the AI Era: How Artificial Intelligence is Transforming Wine Tourism Experiences, Marketing, and Customer Engagement
The Great Wine Capitals Global Network hosted a webinar for wine tourism professionals, wineries, destination managers, researchers, and industry stakeholders to explore how Artificial Intelligence is reshaping the future of the wine tourism industry in general, and what tools and approaches wine tourism businesses use today in their products and processes.
Best Of Club Bilbao-Rioja: Collaboration and Premium Wine Tourism Take Center Stage
Great Wine Capitals Bilbao-Rioja hosted a new edition of the Best Of Club at Palacios Vinos de Finca in Nalda, La Rioja, gathering industry professionals to explore the future of premium wine tourism and celebrating Bilbao-Rioja’s outstanding track record at the international People’s Choice Awards.
Meet the Bilbao-Rioja Team
Since joining the Great Wine Capitals network in 2002, Bilbao-Rioja has become one of its most established and active members. Discover the institutions, wine tourism experts and communication professionals shaping the alliance’s international strategy, premium wine tourism initiatives and global visibility across Rioja and Bilbao.
Changing the face of Bordeaux Wine Tourism through collaboration
The Great Wine Capitals show how institutions and private enterprise can work together to raise the bar of both quality and recognition in wine tourism across an entire region. Other initiatives, from vines to city, are also using collaboration between institutions and private companies to bring change to wine and wine tourism.
Pedro Lemos: a culinary journey through wine and territory
Pedro Lemos restaurant stands as a benchmark of excellence, where gastronomy becomes a gateway to wine culture, and where each experience celebrates the essence of Porto and its surrounding wine regions.
Bilbao-Rioja Calls for Applications for the 2027 Best Of Wine Tourism Awards
Applications are open for the 2027 Best Of Wine Tourism Awards in Bilbao-Rioja until June 15, 2026. The competition recognizes excellence across seven categories, rewarding innovative and sustainable projects that elevate wine tourism in DOCa Rioja and connect local winners to the global stage.
The Bordeaux blend of training is developing future wine tourism talent
Bordeaux is positioning itself at the forefront of wine tourism education, recognising that professional training is key to elevating both visitor experience and the industry’s long-term sustainability. By combining technical wine knowledge with hospitality, storytelling and digital skills, a new generation of talent is emerging—one capable of enhancing the image, appeal and economic impact of wine tourism across the region and beyond.
Quanta Terra Douro: a living dialogue between wine and art
Quanta Terra Douro offers a distinctive wine tourism experience where every visit becomes a celebration of both wine, art and culture.
The Hotel Viura: Art and Culture from the Ground Up
Hotel Viura creates a sharp, intentional contrast with the traditional wine village of Villabuena de Álava. Learn how this modern building, operating as a living art gallery, earned the 2026 Best Of Wine Tourism award for Art and Culture.
Sustainability Is Much More Than a Theory in Rioja
Sustainability in Rioja is moving beyond theory and into everyday action. The region’s top award-winning wineries are embracing eco-friendly viticulture, preserving historic vineyards, and offering unforgettable, sustainable wine tourism experiences for the modern traveler.
Art, Social Connections, and Sensory Experiences: Wine as the Third Place in Porto’s Great Wine Capital
Wine tourism in Porto’s Great Wine Capital is becoming more playful and immersive, offering interactive and mixed experiences that are innovating the business