Wine tourism in Mainz and Rheinhessen has become a major economic driver, connecting wineries, hospitality, culture and regional development. From innovative winery experiences and accommodation concepts to Bleisure travel and destination marketing, the region is transforming wine culture into long-term value for businesses, residents and visitors alike.
When Tradition Learns to Renew Itself: Three Châteaux That Are Rewriting the Future of Bordeaux
There is a particular kind of intelligence in knowing what not to change.
Bordeaux has spent centuries building one of the most recognisable wine cultures in the world — and in recent decades, some of its most storied estates have faced a question that is as architectural as it is philosophical: how do you modernise without losing the very thing that makes you worth visiting?
Three châteaux in the Médoc and Saint-Julien offer three distinct answers. None of them identical. All of them worth studying.
The Vines Foundation boosts Uco Valley with trainings
With a focus on people and local development, the organization strengthens training in trades, tourism and social inclusion in Tunuyán.
How Bordeaux Connects City Life and Wine Country
As La Cité du Vin celebrates its 10th anniversary, Bordeaux’s transformation into a world-class wine tourism destination is more visible than ever. From immersive wine experiences in the city centre to easy access to renowned vineyards by tram and train, discover how Bordeaux is bringing the vineyard and the city closer together than ever before.
Hosting a destination: the human value that transforms place into essence
Authenticity lives in the hands and hearts of those who make these regions unique. From the UNESCO World Heritage landscapes, carefully shaped by generations of human presence, to wine tasting and gastronomic indulgence, in Porto’s Great Wine Capital people are not just part of the experience, they are its core value.
How the Classic New Zealand Wine Trail is Turning Passion into Purchase
A great wine trail is only as strong as the collaboration behind it, and a recent initiative has brought that principle to life in a tangible and exciting way.
Digital Innovation in Wine Tourism: How Napa Valley Blends High-Tech with High-Touch Hospitality
While technology increasingly influences every stage of the customer journey, Napa Valley’s approach remains distinctly human: using digital tools to enhance, rather than replace, personal relationships and authentic experiences.
From City Life to Vineyard Terraces: Lausanne and Lavaux, a Seamless Wine Experience
Few wine destinations combine city life and vineyard landscapes as effortlessly as Lausanne and Lavaux. Explore a region where culture, wine and breathtaking scenery are never more than a few minutes apart.
South Australia leads in sustainability
The South Australian wine industry is rightfully proud of the robust sustainability certification program for grape growers and winemakers run through the national body Sustainable Winegrowing Australia (SWA).
Cultivating Wine Tourism’s Future Talents in Valparaíso – Casablanca Valley
An educational ecosystem deeply connected to tourism, hospitality, and local identity is helping shape the future of wine tourism in the Valparaíso – Casablanca Valley. From specialized technical training in secondary education to university programs and continuous professional development initiatives, the region is cultivating a workforce that not only serves visitors, but also authentically represents the culture, traditions, and community values that define the valley.
Digital Innovation in Wine Tourism: How Mainz & Rheinhessen Connect Tradition and Technology
Mainz and Rheinhessen combine centuries-old wine culture with modern digital innovation. From online wine bookings and digital hiking routes to social media storytelling and smart wine vending machines, the region offers accessible and authentic wine tourism experiences for modern travelers before, during, and after their journey.
Meet the Bilbao-Rioja Team
Since joining the Great Wine Capitals network in 2002, Bilbao-Rioja has become one of its most established and active members. Discover the institutions, wine tourism experts and communication professionals shaping the alliance’s international strategy, premium wine tourism initiatives and global visibility across Rioja and Bilbao.