In Rheinhessen, wine becomes an experience. Design, flavor, and human connection come together to create a destination that is not just visited, but deeply felt.
The Bordeaux blend of training is developing future wine tourism talent
Bordeaux is positioning itself at the forefront of wine tourism education, recognising that professional training is key to elevating both visitor experience and the industry’s long-term sustainability. By combining technical wine knowledge with hospitality, storytelling and digital skills, a new generation of talent is emerging—one capable of enhancing the image, appeal and economic impact of wine tourism across the region and beyond.
Porto: A City That Reads, Celebrates and Comes Alive
This June, Porto becomes a city-book as Babell – Porto International Literary Festival brings literature beyond the page and into the streets through talks, performances and global literary voices.
Cooperation as a Catalyst for Stronger Wine Tourism Ecosystems
How Switzerland’s collaborative approach is transforming regional wine destinations into structured, high-value tourism experiences.
Digital innovation in South Australian wine tourism
Innovation is woven into the fabric of South Australia’s wine story. Long before “wine tech” became a global buzzword, the Australian state was redefining how wine is made, experienced and shared.
Hawke’s Bay: a destination built on its Food and Wine story
Hawke’s Bay has firmly established its narrative as the New Zealand’s Food and Wine Country, where exceptional produce, diverse terroir and rich cultural heritage come together to create a truly memorable destination.
Mendoza, sustainability from the desert to the world
Since its origins, Mendoza has built an identity deeply linked to the responsible use of natural resources. In a territory with a semi-arid climate, at the foot of the Andes Mountains, sustainability is not a recent trend: it is part of its history, its culture and its way of inhabiting the landscape.
Summer Sounds: Music, Wine & Festivals in Napa Valley
From headline-grabbing festivals to intimate vineyard performances, the Napa Valley region transforms into a vibrant cultural stage, inviting visitors to experience Wine Country through rhythm and connection.
Adelaide Hills and Beyond: Wine, Landscape and the Art of Slowing Down in South Australia’s Great Wine Capital
Arriving in Adelaide after travelling through many of the world’s great cities brings an unexpected feeling: time seems to slow down.
The city feels elegant yet relaxed, spacious yet welcoming. Streets are calm and clean, and people greet visitors with genuine warmth. After visiting more than thirty countries and nearly two hundred cities around the world, it is rare to encounter a place that seems to operate at its own gentle rhythm. Adelaide does exactly that.
Bordeaux Wine Tourism: The rise of winery wine clubs and direct sales
The traditional route to market for over 70% of Bordeaux wine is via ‘La Place de Bordeaux’ an historic but still efficient, system that sends Bordeaux wines from 5000 properties to over 170 countries through a network of 90 courtiers (brokers) and 300 negociants (merchants). That’s over 300 million bottles, for a value of almost 3 billion euros. It’s a huge and efficient machine.
Wine Business as a Driver of Development: The Casablanca Valley Experience
Casablanca Valley has grown from a pioneering cool-climate wine region into a dynamic tourism destination where wineries, gastronomy and sustainability connect visitors with the culture and landscapes of central Chile.
Porto: Where Bridges Become Partnerships
Wine tourism in Porto, Douro and Vinho Verde is built on collaboration. Like the bridges that cross the Douro River, connections between people, landscapes and traditions continue to shape one of Europe’s most vibrant wine destinations.