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The Effect of “Pay What You Want” on Wine Valuations

The Effect of “Pay What You Want” on Wine Valuations

A new research report by Magalie Dubois, Great Wine Capitals International Research Grant Winner 2024, explores the potential of Pay What You Want (PWYW) pricing as an innovative approach for wine tourism. Her findings will be presented during the Great Wine Capitals Annual Conference in Bordeaux on November 2025.

Humus & Wine

Humus & Wine

Hummus Records, the well-known French-speaking Swiss label (Emilie Zoé, Louis Jucker, Coilguns, Anna Aaron, Stéphane Blok, etc.) launched in 2021, with the support of Brasserie de Montbenon, a leading figure in Lausanne’s bistronomy scene, a travelling festival that combines the Vaud wine region with alternative music : ‘Hummus & Wine’.

A Perfect 3-Day Stay in Mendoza, where Wine, Andes, and Culture converge

A Perfect 3-Day Stay in Mendoza, where Wine, Andes, and Culture converge

Nestled at the foothills of the Andes Mountains, Mendoza, Argentina is a dream destination for wine lovers, adventure seekers, and cultural explorers alike. As a proud member of the Great Wine Capitals Global Network, Mendoza offers a world-class wine experience rooted in tradition, innovation, and breathtaking landscapes. Whether you’re sipping Malbec in a sun-drenched vineyard or hiking through the Andes, this 3-day itinerary will help you make the most of your stay in Argentina’s wine capital.

Black Barn: An icon in the Arts

Black Barn: An icon in the Arts

Black Barn is contributing strongly to supporting musicians , artists, writers and growers to flourish and share their work with visitors and the community. 

Romantic Rheinhessen Retreats

Romantic Rheinhessen Retreats

Sometimes, a few days away from home is all you need to relax and to recharge your relationship with romantic energy. As so often, Rheinhessen provides the answer to your needs.