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Bodegas Ramón Bilbao Shines Through Constant Innovation

Bodegas Ramón Bilbao Shines Through Constant Innovation

Bodegas Ramón Bilbao is breaking the mold of traditional enotourism. Backed by the 2026 Best Of Wine Tourism award, the winery combines interactive 3D mapping, sensory vineyard tours, and WSET-trained hospitality to connect with today’s demanding wine traveler before they even step foot in Haro.

Maison Gilliard – Sion (Switzerland)

Maison Gilliard – Sion (Switzerland)

‘Create your own Dôle des Monts’ is an interactive and fun wine tourism experience, conceived at the end of 2023 and officially launched in early 2024. It invites visitors to immerse themselves in the world of Dôle, Valais and the history of Maison Gilliard through an...

Wine Tourism as a Business Driver in Mainz and Rheinhessen

Wine Tourism as a Business Driver in Mainz and Rheinhessen

Wine tourism in Mainz and Rheinhessen has become a major economic driver, connecting wineries, hospitality, culture and regional development. From innovative winery experiences and accommodation concepts to Bleisure travel and destination marketing, the region is transforming wine culture into long-term value for businesses, residents and visitors alike.

When Tradition Learns to Renew Itself: Three Châteaux That Are Rewriting the  Future of Bordeaux

When Tradition Learns to Renew Itself: Three Châteaux That Are Rewriting the Future of Bordeaux

There is a particular kind of intelligence in knowing what not to change.
Bordeaux has spent centuries building one of the most recognisable wine cultures in the world — and in recent decades, some of its most storied estates have faced a question that is as architectural as it is philosophical: how do you modernise without losing the very thing that makes you worth visiting?
Three châteaux in the Médoc and Saint-Julien offer three distinct answers. None of them identical. All of them worth studying.

How Bordeaux Connects City Life and Wine Country

How Bordeaux Connects City Life and Wine Country

As La Cité du Vin celebrates its 10th anniversary, Bordeaux’s transformation into a world-class wine tourism destination is more visible than ever. From immersive wine experiences in the city centre to easy access to renowned vineyards by tram and train, discover how Bordeaux is bringing the vineyard and the city closer together than ever before.