Applications are open for the 2027 Best Of Wine Tourism Awards in Bilbao-Rioja until June 15, 2026. The competition recognizes excellence across seven categories, rewarding innovative and sustainable projects that elevate wine tourism in DOCa Rioja and connect local winners to the global stage.
The Bordeaux blend of training is developing future wine tourism talent
Bordeaux is positioning itself at the forefront of wine tourism education, recognising that professional training is key to elevating both visitor experience and the industry’s long-term sustainability. By combining technical wine knowledge with hospitality, storytelling and digital skills, a new generation of talent is emerging—one capable of enhancing the image, appeal and economic impact of wine tourism across the region and beyond.
Cooperation as a Catalyst for Stronger Wine Tourism Ecosystems
How Switzerland’s collaborative approach is transforming regional wine destinations into structured, high-value tourism experiences.
Living Heritage in Casablanca: Inside the Archaeological and Anthropological Museum
Discover the rich cultural heritage of Chile’s Casablanca Valley at the Archaeological and Anthropological Museum of Casablanca. Established in 1995, this dynamic institution preserves and celebrates local history through engaging exhibitions, inclusive programming, and a remarkable heritage archive. Blending tradition with innovation, the museum stands as a vibrant cultural landmark where community, identity, and history come to life.
Above the Vines: The Elevated Experience of Sterling Vineyards
Sterling has long understood that wine tourism is about far more than what is in the glass. From the moment you arrive at the base of the estate, the experience begins to unfold with intention and a sense of occasion.
Where Creativity Feels Like Part of the Landscape
The Wonderground Gallery and Mirus Vineyard combines art gallery and sanctuary with vineyard and cellar door, covering 80 acres on Barossa Valley’s Western Ridge in the wine state South Australia.
The Hotel Viura: Art and Culture from the Ground Up
Hotel Viura creates a sharp, intentional contrast with the traditional wine village of Villabuena de Álava. Learn how this modern building, operating as a living art gallery, earned the 2026 Best Of Wine Tourism award for Art and Culture.
Bordeaux Wine Tourism: The rise of winery wine clubs and direct sales
The traditional route to market for over 70% of Bordeaux wine is via ‘La Place de Bordeaux’ an historic but still efficient, system that sends Bordeaux wines from 5000 properties to over 170 countries through a network of 90 courtiers (brokers) and 300 negociants (merchants). That’s over 300 million bottles, for a value of almost 3 billion euros. It’s a huge and efficient machine.
Wine Business as a Driver of Development: The Casablanca Valley Experience
Casablanca Valley has grown from a pioneering cool-climate wine region into a dynamic tourism destination where wineries, gastronomy and sustainability connect visitors with the culture and landscapes of central Chile.
From Ancient Soils to Modern Plates: The Maxwell Wines Experience
Carved into a limestone ridge overlooking the rolling vineyards of McLaren Vale, just 45 minutes south of Adelaide, Maxwell Wines stands as a testament to decades of visionary winemaking, bold hospitality and culinary excellence.
Völker Restaurant — A Cultural & Culinary Gem in Oppenheim
In the historic wine town of Oppenheim, where centuries-old cellars wind beneath the streets and vineyards blanket the rolling hills of Rheinhessen, Völker Restaurant stands out as a destination that brings together refined regional cuisine, deep local heritage, and a uniquely immersive atmosphere.
Vinteloper: Where Resilience Meets Design in the Adelaide Hills
Vinteloper in the Adelaide Hills – a mere one hour’s drive from Adelaide Airport – is a cellar door that is testament to its owners’ resilience and creativity, and the power of place.