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Rioja Wine Tourism Grows Smarter — and Leads Spain’s Wine Destinations

Rioja Wine Tourism Grows Smarter — and Leads Spain’s Wine Destinations

The numbers are in, and they tell a compelling story. According to the Wine Tourism Monitor published by the Regulatory Council of Rioja QDO, wine tourism in Bilbao-Rioja is not just holding steady — it is generating more value, attracting more international visitors, and drawing greater investment than at any previous point in the designation’s history. For wine lovers planning their next trip, the case for Bilbao and Rioja has never been stronger.

A history of wine and design in Bordeaux

A history of wine and design in Bordeaux

Bordeaux has history when it comes to designing spaces to share its wines, especially in the Médoc where many of the Chateaux along ‘La Route des Châteaux’ were built to show passers-by their prestige.

Bodegas Ramón Bilbao Shines Through Constant Innovation

Bodegas Ramón Bilbao Shines Through Constant Innovation

Bodegas Ramón Bilbao is breaking the mold of traditional enotourism. Backed by the 2026 Best Of Wine Tourism award, the winery combines interactive 3D mapping, sensory vineyard tours, and WSET-trained hospitality to connect with today’s demanding wine traveler before they even step foot in Haro.

How Bordeaux Connects City Life and Wine Country

How Bordeaux Connects City Life and Wine Country

As La Cité du Vin celebrates its 10th anniversary, Bordeaux’s transformation into a world-class wine tourism destination is more visible than ever. From immersive wine experiences in the city centre to easy access to renowned vineyards by tram and train, discover how Bordeaux is bringing the vineyard and the city closer together than ever before.

Smart Wine Tourism in the AI Era: How Artificial Intelligence is Transforming Wine Tourism Experiences, Marketing, and Customer Engagement

Smart Wine Tourism in the AI Era: How Artificial Intelligence is Transforming Wine Tourism Experiences, Marketing, and Customer Engagement

The Great Wine Capitals Global Network hosted a webinar for wine tourism professionals, wineries, destination managers, researchers, and industry stakeholders to explore how Artificial Intelligence is reshaping the future of the wine tourism industry in general, and what tools and approaches wine tourism businesses use today in their products and processes.