Bodegas Ramón Bilbao is breaking the mold of traditional enotourism. Backed by the 2026 Best Of Wine Tourism award, the winery combines interactive 3D mapping, sensory vineyard tours, and WSET-trained hospitality to connect with today’s demanding wine traveler before they even step foot in Haro.
Enjoy Wine Festivals and Events in Bilbao and Rioja
Bilbao and Rioja host wine harvest festivals, wine battles, music events and local celebrations that reflect the region’s wine culture, gastronomy and traditions throughout the year.
How Bordeaux Connects City Life and Wine Country
As La Cité du Vin celebrates its 10th anniversary, Bordeaux’s transformation into a world-class wine tourism destination is more visible than ever. From immersive wine experiences in the city centre to easy access to renowned vineyards by tram and train, discover how Bordeaux is bringing the vineyard and the city closer together than ever before.
Martell – Contemporary, Culinary Cognac
Martell celebrates the French art de vivre through award-winning Cognac and culinary experiences, from innovative pairings to the exclusive Signature Experience by Chef Alexandre Mazzia.
The Culinary art of Château de Ferrand
Château de Ferrand is no stranger to the Great Wine Capitals Best Of Wine Tourism Awards as they won their third recognition in 2026.
Smart Wine Tourism in the AI Era: How Artificial Intelligence is Transforming Wine Tourism Experiences, Marketing, and Customer Engagement
The Great Wine Capitals Global Network hosted a webinar for wine tourism professionals, wineries, destination managers, researchers, and industry stakeholders to explore how Artificial Intelligence is reshaping the future of the wine tourism industry in general, and what tools and approaches wine tourism businesses use today in their products and processes.
Meet the Bilbao-Rioja Team
Since joining the Great Wine Capitals network in 2002, Bilbao-Rioja has become one of its most established and active members. Discover the institutions, wine tourism experts and communication professionals shaping the alliance’s international strategy, premium wine tourism initiatives and global visibility across Rioja and Bilbao.
Changing the face of Bordeaux Wine Tourism through collaboration
The Great Wine Capitals show how institutions and private enterprise can work together to raise the bar of both quality and recognition in wine tourism across an entire region. Other initiatives, from vines to city, are also using collaboration between institutions and private companies to bring change to wine and wine tourism.
Pedro Lemos: a culinary journey through wine and territory
Pedro Lemos restaurant stands as a benchmark of excellence, where gastronomy becomes a gateway to wine culture, and where each experience celebrates the essence of Porto and its surrounding wine regions.
Bilbao-Rioja Calls for Applications for the 2027 Best Of Wine Tourism Awards
Applications are open for the 2027 Best Of Wine Tourism Awards in Bilbao-Rioja until June 15, 2026. The competition recognizes excellence across seven categories, rewarding innovative and sustainable projects that elevate wine tourism in DOCa Rioja and connect local winners to the global stage.
The Bordeaux blend of training is developing future wine tourism talent
Bordeaux is positioning itself at the forefront of wine tourism education, recognising that professional training is key to elevating both visitor experience and the industry’s long-term sustainability. By combining technical wine knowledge with hospitality, storytelling and digital skills, a new generation of talent is emerging—one capable of enhancing the image, appeal and economic impact of wine tourism across the region and beyond.
Quanta Terra Douro: a living dialogue between wine and art
Quanta Terra Douro offers a distinctive wine tourism experience where every visit becomes a celebration of both wine, art and culture.