A weekend in the Douro is more than a wine escape—it is an invitation to slow down and reconnect with authentic Portugal. From the award-winning hospitality of Casa do Santo Wine & Tourism in Provesende to traditional village life, wood-fired bread, local cafés and the remarkable tasting menu at O Forno de Jales, this journey reveals how the future of wine tourism lies in meaningful human connections. Discover why the Douro’s landscapes, people and traditions transform simple moments into unforgettable memories.
What Wine Tourists Really Want: Insights from Switzerland
Wine tourism has become a powerful driver of regional development. Based on a recent Switzerland Tourism survey, this article explores what today’s wine travellers are looking for, the latest global trends shaping the sector, and why authentic visitor experiences are creating lasting value for wine regions.
People Behind the Capitals: Kris Larner, Hawke’s Bay, New Zealand
Every Great Wine Capital is shaped by the people who champion it, and in Hawke’s Bay, few embody that spirit more than Kris Larner.
Building a Sustainable Future: Casablanca Valley’s Clean Production Agreement
In Casablanca Valley, collaboration has become as important as the vines themselves. By bringing together wineries, institutions and local communities, the region has turned sustainability into a shared achievement, proving that long-term success is built through partnership, resilience and a common vision for the future.
Wine Tourism as a Business Driver in Mainz and Rheinhessen
Wine tourism in Mainz and Rheinhessen has become a major economic driver, connecting wineries, hospitality, culture and regional development. From innovative winery experiences and accommodation concepts to Bleisure travel and destination marketing, the region is transforming wine culture into long-term value for businesses, residents and visitors alike.
How Bordeaux Connects City Life and Wine Country
As La Cité du Vin celebrates its 10th anniversary, Bordeaux’s transformation into a world-class wine tourism destination is more visible than ever. From immersive wine experiences in the city centre to easy access to renowned vineyards by tram and train, discover how Bordeaux is bringing the vineyard and the city closer together than ever before.
Martell – Contemporary, Culinary Cognac
Martell celebrates the French art de vivre through award-winning Cognac and culinary experiences, from innovative pairings to the exclusive Signature Experience by Chef Alexandre Mazzia.
The Culinary art of Château de Ferrand
Château de Ferrand is no stranger to the Great Wine Capitals Best Of Wine Tourism Awards as they won their third recognition in 2026.
Cultivating Wine Tourism’s Future Talents in Valparaíso – Casablanca Valley
An educational ecosystem deeply connected to tourism, hospitality, and local identity is helping shape the future of wine tourism in the Valparaíso – Casablanca Valley. From specialized technical training in secondary education to university programs and continuous professional development initiatives, the region is cultivating a workforce that not only serves visitors, but also authentically represents the culture, traditions, and community values that define the valley.
Digital Innovation in Wine Tourism: How Mainz & Rheinhessen Connect Tradition and Technology
Mainz and Rheinhessen combine centuries-old wine culture with modern digital innovation. From online wine bookings and digital hiking routes to social media storytelling and smart wine vending machines, the region offers accessible and authentic wine tourism experiences for modern travelers before, during, and after their journey.
Changing the face of Bordeaux Wine Tourism through collaboration
The Great Wine Capitals show how institutions and private enterprise can work together to raise the bar of both quality and recognition in wine tourism across an entire region. Other initiatives, from vines to city, are also using collaboration between institutions and private companies to bring change to wine and wine tourism.
Adelaide wine spots inspire regional cellar door visits
A journey around South Australia’s 18 world class wine regions often begins in the heart of the state’s capital city, Adelaide.