The Great Wine Capitals show how institutions and private enterprise can work together to raise the bar of both quality and recognition in wine tourism across an entire region. Other initiatives, from vines to city, are also using collaboration between institutions and private companies to bring change to wine and wine tourism.
Porto Draws a Map for Those Who Come Back
Beyond the first impression lies a different Porto. Through its eight-district framework, the city invites second and third visits that reveal neighbourhoods, rhythms, and stories missed the first time.
The essence of Verona: a journey through historic landscapes, fine wines, and timeless traditions
For centuries, the mountains and hills surrounding Lake Garda and Verona have produced exceptional natural gifts. These products reflect the human vision and dedication that have designed the destination, turning the region’s bounty into a unique world of wine tourism.
Adelaide wine spots inspire regional cellar door visits
A journey around South Australia’s 18 world class wine regions often begins in the heart of the state’s capital city, Adelaide.
Fewer Glasses, Greater Experiences
What shifting consumer behaviour in New Zealand reveals about the global opportunity for wine tourism, and how Hawke’s Bay is responding.
Mendoza consolidates its global leadership in the wine business in alliance with Vinexposium
The province of Mendoza continues to position itself as one of the great protagonists of world viticulture, not only for the quality of its wines and the development of wine tourism, but also for a sustained strategy of internationalization and commercial promotion promoted by the provincial government, through ProMendoza, in alliance with the French firm Vinexposium.
Sustainable Wine in Switzerland: A Biodynamic Winemaker on Soil, Climate and Quality
From lunar calendars to living soils, Swiss winegrower Francisca Obrecht shares how biodynamic viticulture is shaping the future of sustainable wine production in Switzerland — and why authenticity matters more than consistency.
Urban Energy, Rural Roots: The Perfect Blend of Valparaíso and Casablanca Valley
The vibrant port city of Valparaíso and the cool vineyards of the Casablanca Valley form a compelling partnership along Chile’s central coast. Blending urban creativity with rural tradition, this dynamic alliance showcases world-class wines, innovative gastronomy, and authentic cultural experiences, positioning the region as a premier destination for wine tourism and sustainable development.
The Business of Wine Tourism in Rioja
As traditional consumption habits shift, the wine business is turning toward tourism for growth. In Rioja, the industry has moved beyond the “gift shop” model to offer creative, personalized experiences that align with modern traveler demands. With over €131 million in total regional economic impact, we evaluate the strategic steps needed to sustain this momentum and attract new consumer generations.
How Rheinhessen Turns Wine into an Experience
In Rheinhessen, wine becomes an experience. Design, flavor, and human connection come together to create a destination that is not just visited, but deeply felt.
The Bordeaux blend of training is developing future wine tourism talent
Bordeaux is positioning itself at the forefront of wine tourism education, recognising that professional training is key to elevating both visitor experience and the industry’s long-term sustainability. By combining technical wine knowledge with hospitality, storytelling and digital skills, a new generation of talent is emerging—one capable of enhancing the image, appeal and economic impact of wine tourism across the region and beyond.
Porto: A City That Reads, Celebrates and Comes Alive
This June, Porto becomes a city-book as Babell – Porto International Literary Festival brings literature beyond the page and into the streets through talks, performances and global literary voices.