

South
Australia

RIOJA

France

CAPE
WINELANDS

Switzerland

RHEINHESSEN

Argentina

Portugal

FRANCISCO
NAPA VALLEY

Casablanca
Valley

Italy

Bay
Discover the world’s finest winery tourism regions, the members of the Great Wine Capitals Global Network!
We share industry insights from the leading winery tourism regions around the globe and promote the most innovative wineries that welcome local and international visitors. Our annual Best Of Wine Tourism awards are recognized as benchmarks of excellence.
Whether you are looking for advice on visiting our cities and wine regions or are in the wine business, looking for expertise to develop winery tourism, our site is full of information about our destinations as well as academic and professional resources.
Best of
wine tourism
Awards
Read the stories behind our Best of winners
Marina Grijalba and Riojatrek: Wine Tourism Packages for Everyone
Enjoy Rioja with Riojatrek, a 2025 Best Of Wine Tourism award winner in La Rioja. Founded by expert Marina Grijalba, Riojatrek offers bespoke luxury wine and cultural experiences, from “Winegrower for a Day” to Michelin dining.
Wine & Tourism
Industry resources
Profile Cards
Meet our people
Global wine & tourism trends
Wine stories
Mendoza, Argentina: Luxury That Grows from the Land
Where wine is not merely consumed – it is lived. Where the landscape does not simply dazzle – it transforms.
In this South American region, luxury is an experience cultivated from the ground up.
Latest news
GWC Webinar: Entertainment-Driven Wine Tourism in the New World: Award-Winning Experiences from Australia and New Zealand
New GWC’s webinar will explore how wine tourism in New World regions is being transformed through dynamic, entertainment-driven experiences. The session will highlight how top destinations in Australia and New Zealand are redefining the traditional cellar door by blending wine with culture, cuisine, and creativity.
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PHOTO CREDITS:
- Industry Resources: Château Prieuré Lichine [ ©Gunther Vicente ]
- Newsletter: Château de Cérons