The world’s leading wine destinations gathered at the historic Palais de la Bourse in Bordeaux to celebrate the Global 2026 Best Of Wine Tourism Awards, honouring excellence and innovation across the international wine tourism industry.
A Legacy Poured Forward: Great Wine Capitals Gather in Bordeaux
The Great Wine Capitals Global Network (GWC) has concluded its landmark 25th Annual Conference in Bordeaux, the city where the Network began. Held under the theme Genesis, the event symbolised a homecoming – a moment to reflect on shared history while shaping the future of global wine tourism together.
Great Wine Capitals 25th Annual Conference Underway in Bordeaux, France
The 25th Annual Conference of the Great Wine Capitals Global Network is currently taking place in Bordeaux, running from 2 to 6 November 2025. Returning to its founding city for this symbolic milestone, the event brings together international delegates from the Network’s eleven member cities for a week of collaboration, innovation and celebration, guided by the theme “GENESIS”.
Yantai, China Joins the Great Wine Capitals Global Network as Observer Member
The Great Wine Capitals Global Network is pleased to announce the formal admission of Yantai, China as the first Observer Member of the Network. This decision follows a successful mission visit in July 2025 and acknowledges Yantai’s demonstrated potential, commitment to sustainable wine tourism, and strong alignment with the values of the GWC community.
The Effect of “Pay What You Want” on Wine Valuations
A new research report by Magalie Dubois, Great Wine Capitals International Research Grant Winner 2024, explores the potential of Pay What You Want (PWYW) pricing as an innovative approach for wine tourism. Her findings will be presented during the Great Wine Capitals Annual Conference in Bordeaux on November 2025.
Global Wine Tourism Report 2025: Landmark international study unveils the current state of wine tourism worldwide
The newly published Global Wine Tourism Report 2025 represents a milestone for the global wine and tourism industries. With contributions from wineries in 47 countries, this unique study is the most comprehensive international analysis of wine tourism to date. It provides a clear reflection of the sector’s present realities and future directions. “With more than 1,300 wineries from every continent represented, the report offers a unique global voice for the wine sector. It sets the stage for a better understanding of consumer expectations and for designing innovative strategies,” said Professor Gergely Szolnoki of Hochschule Geisenheim University, who led the research team.
Bilbao-Rioja Celebrates 2026 Best Of Wine Tourism Awards
Great Wine Capitals Bilbao-Rioja celebrates the 2026 Best Of Wine Tourism Awards. See the seven winners for excellence in Architecture (Faustino), Innovation (Ramón Bilbao), Sustainability (Palacios Vinos de Finca), and more.
Bordeaux to Host 25th Great Wine Capitals Annual Conference, Honouring the Network’s Origins
The Great Wine Capitals Global Network will hold its 25th Annual General Conference in Bordeaux, France, from November 2 to 6, 2025. As the founding city of the Network, Bordeaux plays host in this milestone year under the guiding theme “Genesis.”
Bodegas Bilbaínas to Host Bilbao-Rioja’s Best Of Wine Tourism Awards Ceremony
The Best Of Wine Tourism Awards ceremony for Bilbao-Rioja takes place October 8, at the historic Bodegas Bilbaínas in Haro, La Rioja. Over 30 wineries, restaurants, and tourism providers compete across seven categories, with regional winners advancing to the international competition in Bordeaux. Meet the nominees vying for recognition as the world’s best wine tourism experiences.
Celebrating a Decade of Empowerment: 10th Anniversary of the Club of Professional Women of Wine of Mendoza
With the backdrop of the majestic Andes, the Club of Professional Women of Wine of Mendoza (CMPV) marked its 10th anniversary with an elegant celebration at Lamadrid Estate Wines. The event brought together pioneers, professionals, and international guests to honor a decade of collaboration, empowerment, and excellence in the wine industry.
Porto celebrates excellence and reveals the winners of the Best Of Wine Tourism Awards 2026
The city of Porto has revealed the regional winners of the Best Of Wine Tourism Awards 2026, celebrating excellence and innovation in wine tourism.
Mendoza Celebrates Excellence at the 2026 Best of Wine Tourism Gala
On Friday, September 19th, the province of Mendoza once again became the epicenter of global wine tourism as it hosted the Best of Mendoza’s Wine Tourism Awards, a prestigious event that honors the most outstanding contributions to the region’s thriving enotourism industry. It was a special edition of these Awards as Mendoza also celebrated its 20th Anniversary of being a member of the Great Wine Capitals Global Network.