Applications are open for the 2027 Best Of Wine Tourism Awards in Bilbao-Rioja until June 15, 2026. The competition recognizes excellence across seven categories, rewarding innovative and sustainable projects that elevate wine tourism in DOCa Rioja and connect local winners to the global stage.
People Behind the Capitals: Napa Valley
In Napa Valley, world-class wine may be the headline, but it’s the people behind the scenes who bring the story to life.
The Business of Wine Tourism in Rioja
As traditional consumption habits shift, the wine business is turning toward tourism for growth. In Rioja, the industry has moved beyond the “gift shop” model to offer creative, personalized experiences that align with modern traveler demands. With over €131 million in total regional economic impact, we evaluate the strategic steps needed to sustain this momentum and attract new consumer generations.
How Rheinhessen Turns Wine into an Experience
In Rheinhessen, wine becomes an experience. Design, flavor, and human connection come together to create a destination that is not just visited, but deeply felt.
The Bordeaux blend of training is developing future wine tourism talent
Bordeaux is positioning itself at the forefront of wine tourism education, recognising that professional training is key to elevating both visitor experience and the industry’s long-term sustainability. By combining technical wine knowledge with hospitality, storytelling and digital skills, a new generation of talent is emerging—one capable of enhancing the image, appeal and economic impact of wine tourism across the region and beyond.
Porto: A City That Reads, Celebrates and Comes Alive
This June, Porto becomes a city-book as Babell – Porto International Literary Festival brings literature beyond the page and into the streets through talks, performances and global literary voices.
Cooperation as a Catalyst for Stronger Wine Tourism Ecosystems
How Switzerland’s collaborative approach is transforming regional wine destinations into structured, high-value tourism experiences.
Digital innovation in South Australian wine tourism
Innovation is woven into the fabric of South Australia’s wine story. Long before “wine tech” became a global buzzword, the Australian state was redefining how wine is made, experienced and shared.
Hawke’s Bay: a destination built on its Food and Wine story
Hawke’s Bay has firmly established its narrative as the New Zealand’s Food and Wine Country, where exceptional produce, diverse terroir and rich cultural heritage come together to create a truly memorable destination.
Living Heritage in Casablanca: Inside the Archaeological and Anthropological Museum
Discover the rich cultural heritage of Chile’s Casablanca Valley at the Archaeological and Anthropological Museum of Casablanca. Established in 1995, this dynamic institution preserves and celebrates local history through engaging exhibitions, inclusive programming, and a remarkable heritage archive. Blending tradition with innovation, the museum stands as a vibrant cultural landmark where community, identity, and history come to life.
Mendoza, sustainability from the desert to the world
Since its origins, Mendoza has built an identity deeply linked to the responsible use of natural resources. In a territory with a semi-arid climate, at the foot of the Andes Mountains, sustainability is not a recent trend: it is part of its history, its culture and its way of inhabiting the landscape.
Above the Vines: The Elevated Experience of Sterling Vineyards
Sterling has long understood that wine tourism is about far more than what is in the glass. From the moment you arrive at the base of the estate, the experience begins to unfold with intention and a sense of occasion.