The GWC explored how heritage can become a true driver of innovation and authenticity in wine tourism and how wineries across the Network integrate history, architecture, and culture into memorable visitor experiences — transforming legacy into a powerful storytelling and economic asset.
Le Agriesperienze: A Taste of Ticino’s Wine & Farm Traditions
Switzerland’s Italian-speaking region, Ticino, is a paradise of rolling vineyards, traditional farms, and breathtaking landscapes. While it’s famous for its Merlot wines, there’s a hidden layer of depth to its agritourism scene, offering visitors something far beyond a simple tasting session. At the heart of this movement is Le Agriesperienze, an initiative that combines immersive food and wine tourism with hands-on agricultural experiences.
BAM La Voie des Sens – Train du Vigneron: Pioneering Sustainable Wine Tourism in the Scenic Vineyards of Lausanne
Hidden within the breathtaking vineyards of Lausanne, Switzerland, you’ll find BAM La Voie des Sens – Train du Vigneron. This trailblazing wine tourism experience has recently swept across global headlines, thanks to its unique and sustainable approach. The venture offers a delightful blend of history and gastronomy – a memorable train journey that pairs mouthwatering gourmet meals with local wines. Its efforts have not gone unnoticed, as it was recently crowned the Global Winner at the Best Of Wine Tourism Awards, an event orchestrated by the respected Great Wine Capitals Global Network.
Second trophy of the best Escargot Rouge !
Following the success of the first edition in Zurich, the second edition of the “Best Escargot Rouge” trophy was held on Thursday, November 9, in Aigle, as part of the new Divinum trade show.
Unique experiences in Switzerland
The Regional Best of Wine Tourism, part of the Great Wine Capitals network, has awarded seven swiss wine activities. This event recognizes innovative contributions to Swiss wine tourism, spanning architecture, culture, innovation, and more. It’s a unique opportunity for Swiss regions to shine, fostering national and international recognition. With nominees hailing from various Swiss cantons, this year’s, once again, highlighted the very best in Swiss wine tourism.
DiVINes! the Swiss Women Winemakers’ Fair, returns to the Château de Rolle for 2 days!
On November 3 and 4 at the Château de Rolle, in the canton of Vaud, DiVINes!, welcomes 45 winemakers from 9 cantons to present their wines at this 3rd edition.
Tavolata at the Nature park Pfyn-Finges
Conviviality and cuisine in the Pfyn-Finges Nature Park! Experience an enjoyable evening in the middle of the Salgesch vineyards.
For the first time, Lausanne has had the pleasure of hosting the General Assembly for the international Great Wine Capitals network!
The international Great Wine Capitals (GWC) network brings together the twelve biggest world capitals that share a major economic and cultural asset: their world-renowned wine region. For the first time, from 22 to 26 October, the City of Lausanne hosted the international network’s General Assembly. 120 delegates had the opportunity to discover Swiss vineyards and a country that sits between innovation and tradition on a conference day hosted by important players in Switzerland’s economic, tourism and wine-growing landscape. The Assembly closed on Thursday 26 October with a gala and ceremony for the Regional Best Of Wine Tourism and Global Best of Wine Tourism awards.
At the Heart of the Harvest
On the weekends of 23-24 September and 30 September/1st October, the third national “At the Heart of the Harvest” autumnal fair took place, organised by Swiss Wine Promotion (SWP), the Swiss wines national body. This year, the organisers were able to rely on thirty-nine Swiss wineries to welcome more than nine-hundred and fifty apprentice grape harvesters.
Hotel Conca Bella
The Conca Bella Boutique Hotel and Wine Experience, managed by the Montereale family for over 38 years, is the first “Wine Hotel” in Ticino.
Exploring the World of Wine Tourism: Great Wine Capitals Conference Day 2023
A warm welcome to the exceptional 2023 edition! The Great Wine Capitals Annual Meeting returns, this time in tandem with the 6th edition of the “Swiss Wine Tourism Meetings.” This unique convergence offers an opportunity to connect with Swiss and international wine tourism stakeholders. It unveils the captivating initiatives adopted by a nation enriched with a deep wine-growing legacy, seamlessly blending tradition with innovation.
Experience Swiss Oenotourism in an innovative way: Polysensory Tasting
When we think of wine tasting, we often envision a sensory experience that involves sight, smell, and taste. But what if I told you to close your eyes, put on a headset, and let your senses guide you through an immersive wine adventure?