The GWC explored how heritage can become a true driver of innovation and authenticity in wine tourism and how wineries across the Network integrate history, architecture, and culture into memorable visitor experiences — transforming legacy into a powerful storytelling and economic asset.
Fall in Love with Mendoza on Foot, by Bike or on Horseback
Whether walking, biking, or horseback riding, the important thing is the enjoyment of discovering an unforgettable universe: the tree-lined streets, the vineyards, the blue sky, the sun playing hide-and-seek with the branches, the mountains and landscapes of Mendoza.
Mendoza, Argentina: Luxury That Grows from the Land
Where wine is not merely consumed – it is lived. Where the landscape does not simply dazzle – it transforms.
In this South American region, luxury is an experience cultivated from the ground up.
Weddings in Mendoza: The most important day of your life, in an indelible setting
Mendoza has become one of the most coveted destinations for the celebration for tying the knot. The imposing landscape of mountains and vineyards, the specially prepared venues and a large number of supplier of all the necessary services are some of the pieces that make Mendoza an unbeatable setting to say “I do!”
Winemakers in the roots of Mendoza’s wine tourism
Mendoza is the main wine producer province in Argentina and one of the Great Wine Capitals of the world. Its climate and soil offer perfect conditions for the growing of vines, but it is the men and women of Mendoza who do their magic and create the elixir.
Best of Mendoza’s Wine Tourism 2025: Celebrating Excellence
The annual Best of Wine Tourism Mendoza 2025 gala event, held at the stunning Espacio Arizu in Godoy Cruz, was a night to remember. This prestigious event, which took place on September 6, 2024, brought together the crème de la crème of the wine tourism industry, celebrating the outstanding contributions and innovations that make Mendoza a global leader in enotourism.
A red tram to the heart of Mendoza’s wine tourism
In Mendoza, the sun shines almost every day of the year and wine is always one step away. Visitors can use the public red tram to visit one of the most traditional wineries in Mendoza, the López family winery. They offer a variety of tours to delve into the wine tourism spirit of Mendoza, with costs that start as low as 5 dollars.
Mendoza deals with climate change exploring higher altitudes
Although climate change currently affects all wine regions in the world, each of them adopts different strategies to confront it.
Some have chosen to implement new varieties that are better adapted to the new climatic conditions, while others, like Mendoza, which have a larger territorial area, are exploring new latitudes and technologies to adapt to the changes.
Mendoza celebrates Wine and Culture throughout the year
In Mendoza, the talent of its people blends with the local winemaking tradition, providing a broad agenda of cultural and wine related activities each season.
Blending bubbles with motherhood
“I can’t imagine myself without my professional career because it is part of who I am. The same thing happens to me with motherhood.” Ana Paula Bartolucci tells us in this inspiring interview.
Terroir Experience at Zonda Restaurant
Get to know Zonda Restaurant, Innovative Experiences 2024 award winner in the Best Of Mendoza’s Wine Tourism Contest
Yoga along the Wine Paths, a unique experience to elevate your spirit
The multiple benefits of this ancient practice are indisputable, both for body and soul. In Mendoza, nature enhances this activity in an environment of clean air framed by vineyards, valleys and mountains. Wine completes this “spiritual” experience.